http://money.cnn.com/2010/09/16/technology/4food/index.htm
The article I linked above discusses a Manhattan restaurant, 4food, that uses social media as an integral part of their business model. The restaurant promises to give the best burger in NY for $6 and to make up for the cost of ingredients it saves money in menu and advertising costs by utilizing social networks. Patrons can build their own burger on their phones and then post it to the restaurant. Furthermore, by posting their creation on twitter or facebook, customers are inherently advertising to their friends about 4food. 4food also lets customers promote their own creations via social networks, increasing the restaurant’s visibility. While this is the first example of social media in restaurants I have seen, I don’t hesitate to say it will not be the last. This article just goes to show the reach of social media and the endless possibilities that it creates. If 4food is has taken “have it your way” to social media, what else is next?
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